Key Takeaways: 

1. Shifts in consumer behavior: From short trips and personalized experiences to high-end and family-focused travel. 

2. How these behavioral changes will influence tourism trends in 2025. 

3. Strategies for aligning tourism businesses with 2025-2026 market dynamics.

Key Takeaways: 

1. Emerging consumption trends among affluent silver-haired travelers. 

2. Key elements in designing tourism products and experiences tailored to this group. 

3. The future of silver-hair tourism, leveraging wellness trends, AR, AI, and innovative resource integration.

Who Can Truly Meet the “Exquisite Demands” of Affluent Travelers?

Key Takeaways: 

1. A global review of AI applications in tourism and aviation, with practical insights. 

2. Exploration of AI in vertical industries and its potential applicability to the Chinese market. 

3. Future possibilities for AI in tourism and aviation, starting from user demands.

Key Takeaways: 

1. Data insights: Origin markets, traveler profiles, and spending preferences. 

2. TikTok case study: Why “Magical Chongqing” went viral abroad. 

3. Chongqing’s firsthand account of crafting travel experiences that appeal to diverse global audiences. 

4. How TikTok empowers Chinese tourism businesses to tell compelling stories.

Key Takeaways: 

1.    Emerging trends in travel companionship: How college students as travel companions are reshaping emotional connections in tourism. 

2.    Emotional value in niche experiences: Insights from Douyin tour guides, pet-friendly tours, and other unique offerings that resonate with younger travelers. 

3.    Adapting to change: How traditional agencies can leverage their strengths while learning from disruptors to cater to evolving traveler expectations.

Key Takeaways: 

1. Opportunities and challenges in global expansion. 

2. How to navigate critical stages from concept to the opening of the first overseas property. 

3. What challenges arise after successfully stabilizing the operations of the first overseas property?

Learn from Japanese hotel brands as they share how to strike the delicate balance between standardization and personalization, and between operational efficiency and cost control.

Key Takeaways: 

1. Redefining membership systems for emerging consumer needs. 

2. Balancing socialized customer management with traditional ROI-focused models.

Simply offering a bed for the night no longer satisfies younger travelers, so how can hoteliers break through traditional boundaries? This session explores how “Hotel + X” models enable hotels to integrate richer experiences, redefine value, and transform from accommodation providers into multi-faceted destination products with long-term growth potential.

Key Takeaways: 

1. AI applications in hotel operations: Insights and lessons learned. 

2. Challenges and innovative solutions in AI adoption. 

3. Future opportunities for AI in staffing, product design, user experience, and operational efficiency.

Key Takeaways: 

1. Spending trends and behavior predictions for business travelers. 

2. Key insights into evolving business travel habits.

Faced with corporate clients who demand both cost control and quality experiences, how can business travel suppliers strike a balance? This session explores how suppliers can evolve their offerings to meet the “save more, enjoy more” expectations of modern corporate travel programs.

Overview: 

AirPlus’ exit from the Chinese market marks a pivotal moment for the corporate travel industry. As a leading provider of centralized payment and settlement solutions, its departure creates a significant void, forcing Chinese TMCs to address critical challenges such as managing prepayments and navigating increasing capital costs. This move not only disrupts traditional financial workflows but also compels the industry to explore innovative approaches to sustain operations and adapt to a changing landscape.

Key Takeaways: 

1. Case studies of how AI and digital solutions reshape corporate travel management. 

2. Insights into transforming TMC services through technology.